Ian Rosenfeld

With over 40 years of experience, Ian specialises in intellectual property, in particular trademarks, copyright and confidential information, and in commercial and contractual matters. His expertise also covers branding, information technology, e-commerce, commercial agreements, commercial disputes and negotiation, mergers and acquisitions, transport and logistics agreements, publishing, tenders and contracting.

Ian co-authored The Australian Marketing Institute Marketing Reference and Compliance Manual and the AICD Company Director Manual, and is the current co-author of Thomson Reuters Model Contracts and Letter Kit. He was also the exclusive Australian contributor and author of the Australian chapter of the Mondaq Australian Trade Mark Comparative Guide.

Ian is a member of the Intellectual Property Society of Australia and New Zealand and was a board member of the Monash Oncology Research Institute since its inception in 1994 until its closure in 2024.

Significant experience

• Development, management, protection and exploitation of intellectual property, including all aspects of branding, trademarks, copyright and confidential information such as registration, protection, licensing and exploitation, acquisition and disposal.
• Rewards programs, including the establishment of the ‘Show Your Card & Save’ discount rewards program, available to over 6 million members of the Australian automobile clubs.
• Sale of significant Australian businesses and companies to multinationals and listed entities.
• Brand investigation, trademark protection and trademark portfolio management for companies including Simonds Homes, VCCI, VACC, Vision Super, NTAA, Ouson, Atlantic Group, Carpets Inter, Chemistry Australia, Brotherhood of St Laurence, K2LD, Aspire Learning and Hassell.
• Information technology including hardware and/or software development, maintenance, licensing, distribution and consultancy agreements; and e-Commerce including content licensing, website development, website hosting, linking, co-branding and advertising agreements.
• Acting for publishers and authors.
• Advising on Australian privacy and data protection requirements.
• Advising on major tenders, commercial contracts and transport and logistics contracts.